We are a Community Radio Station run by volunteers
Located south-east of Melbourne in the State of Victoria, Australia.
We predominantly cover the rural & regional areas of South Gippsland & Bass Coast Shires, but also parts of the Baw Baw, Cardinia, Casey, Latrobe, Mornington & Wellington Shires.
The major towns in these regions are Cowes, Foster, Inverloch, Korumburra, Lang Lang, Leongatha, Mirboo North, San Remo, Wonthaggi and Yarram.
We broadcast from three FM radio transmission towers:
We also broadcast via internet Live Streaming & our On-Demand service.
South Gippsland Radio 3mfm Inc (trading as South Coast FM) is an Incorporated Association & a Registered Charity.
Operations are overseen by a Board of Management, elected by financial members at the Annual General Meeting. The AGM is typically held in October each year.
We are proud to broadcast a variety of different musical styles
The daytime format features popular music from the 60’s to today
Specialist programs cover Country, Jazz, Celtic, Classical, Blues, 50’s, 60’s, 70’s, 80’s, Heavy Metal, New Release Indie and much more.
The listening area encompasses a region of 41,000 square kilometres bounded by Phillip Island in the west, Lang Lang, Mirboo North and Boolarra to the north, Yarram to the east and Wilsons Promontory in the south.
It includes the South Gippsland & Bass Coast Shires and areas of Cardinia and Wellington Shires. The major towns in this region are Cowes, Inverloch, Foster, Korumburra, Leongatha, San Remo, Wonthaggi and Yarram.
There are over 100,000 permanent residents in our listening area, this number is rapidly growing and swells significantly in coastal areas at holiday times, particularly over Summer
Three of those towns, Wonthaggi, Inverloch and Leongatha, have a population of around 17,000. Phillip Island which has a population of approx. 15,000 permanent residents.
The rolling hills along the coast make for beautiful scenery but they also represent some logistical difficulties for radio waves so right from its inception, South Gipplsand FM Radio has had to operate on three frequencies using the main transmitter (88.1) and two translators, one at Mt Hoddle, between Foster and Fish Creek (89.5) and the other on Bass Hill, overlooking the turn off to Philip Island (89.1). This of course incurs three lots of power bills.
The station changed its name to SouthCoastFM in 2023 to better align with our region, โSouthโ for South Gippsland, โCoastโ for Bass Coast. The station moved from its long-time premises in Inverloch to new studios in Wonthaggi also in 2023.