History of South Gippsland Radio 3GGG – 3mFM – SouthCoast FM
Download the history compilation by Mal Dunn (April 2024) compiled from newsletters and discussions.
How it all began
A public meeting was held in Leongatha in 1984 with the aim of establishing a community radio station in South Gippsland. An enthusiastic planning committee held meetings and the decision was made to site our studio alongside the main transmitter.
In May 1985, only 8 months after the first public meeting, South Gippsland Community Radio was ready for the first test transmission presented from a converted disused dairy atop Mt Misery, situated in the Outtrim area between Korumburra and Wonthaggi.
The Hearing for our license application was set for late in 1985. The application was so well documented that the license was granted on the day of the hearing. This was unprecedented, as usually in these circumstances several hearings are required.
There was still much work to be done to get all the transmission sites as well as the studio fully equipped, functional and staffed so it was not until May 1987 that we commenced full time broadcasting from Mt Misery.
The cowshed at Mt Misery was not the most salubrious of surroundings. On a sunny day the view was spectacular, in the depths of a South Gippsland winter the site was aptly named. Presenters had to play dodgems with cows as they wound their way up the narrow track to reach the studio, many got bogged in the “parking area”, it was very isolated, particularly for night time presenters, and there was only a chemical toilet, which sometimes seemed to require more maintenance than the entire studio complex.
Enthusiasm overcame a lot of these obstacles until our Jazz presenter, the late Max Annand, generously offered us the use of a flat above his pharmacy in seaside Inverloch at an enticing rental to house our studios.
The lure of modern premises in a built-up area was irresistible. With lots of pre-planning on the part of our technical crew, the studio equipment was moved overnight on Friday the 4th of December. In the process 3mFM was off air for less than an hour and the breakfast program went to air from the new Inverloch studio at 6am on the 5th December 1987.
Almost 34 years later, 3mFM is still broadcasting 24/7 from these Inverloch studios. Mt Misery remains our main transmitter site with the translators extending our broadcasting range. Ideally, we would like another translator further east to service the Yarram area better.
3mFM has been fortunate having the services of some outstanding technicians. Alan Hylsop was a member of the original 1984 planning committee. He still assists us on a voluntary basis with the maintenance of our transmitter equipment.
Changes
There have been many changes. Most of our equipment is now digital. Cd’s, computers, iphones, tablets and USB memory sticks have long since replaced records.
Despite there being lots of changes over the years, two announcers (Jennifer Paragreen & George Witherow) are still with the station from the original test transmission times.
In 1993 3mFM took a major restructure of its daytime programming. A study of South Gippsland demographics revealed an ageing population with many retirees and “empty nesters” coming into our area – some sea changers, others attracted to the area by prospects of relatively affordable housing.
These factors motivated 3mFM to tailor our “daytime hours” to the sort of music that we now play. We have a mix of music from the 1970’s to today with 25% Australian content (ACMA requirement for Community Radio) and a small amount of country music, between 6am and 6pm.
We continue to update our Playlist on a weekly basis; this is a must in keeping it fresh. We also stream our programs via the World Wide Web, on SouthCoastFM.au
So, during the hours of 6am to 6pm – the peak listening times – our music is in an easy listening format with a distinctly South Gippsland flavour. With information on local community events, local weather forecasts, local shire reports, local sport etc.
We are proud of the fact that we also broadcast more than 10,000 community service announcements each year for local nonprofit groups. After 6pm and at weekends listeners can enjoy a rich diversity of programs. There are special interest shows such as Arts and theatre programs, Jazz, nostalgia, 60’s, rock and roll, juke box, continental, blues, folk and pop and an Indigenous Music Program.
We also have weekly lifestyle programs that cover: Health, Travel, Local issues and have strong ties with both Lions & Rotary Clubs in our district.
Our early morning country sunrise and Saturday morning “This Great Country” music programs have proved particularly popular, as has Darcy’s The Mix programs on a Saturday afternoon.
Our announcers over the years have ranged in age from 8 to 80 plus.
We’ve been called Music Memories and More which then morphed into Hits and Memories 3mFM. Now we are simply “Local Radio SouthCoast FM”, which we feel better sums up who we are. People love things local, Local markets, local produce etc. We’re run by local people, for local people.
We are run by a board of management and all of our presenters, more than 30 at present, are volunteers. We are lucky to have so many people who give up their time to keep the station going.
Money is always a concern. Like all businesses and community organizations, we must keep our eye on the bottom line. We are pleased to have local businesses willing to sponsor programs for our listeners to enjoy and to Bass Coast and South Gippsland Shires, for their continued support over the years.
Community Radio stations can also sell 5 mins of sponsorship per hour, unlike a commercial radio station which can sell, sell, sell. So, this means for the listener, more music and much less sponsorship, but for the station it means we have to be more inventive and must rely on all our wonderful volunteers to give their
time freely. The past year with Covid 19, has been particularly hard, as it has been with all not-for-profit organizations and everyone else
An important source of income is our twice weekly bingo sessions held at the Wonthaggi Workmen’s Club. Wednesday afternoons at 1pm, and Thursdays at 8pm. We have to be inventive when working in a region without major population centres.
Apart from the financial challenges that we face there are also the technical ones as well. We can’t even really predict what radio will be like in the future, or how relevant radio will even be to the coming generations of Australians.
But for now, SouthCoast FM staff and volunteers work hard to attract a local audience and to entertain and inform the many visitors who come to South Gippsland.
If you are anywhere in the world now you can tune in via the internet, on SouthCoastFM.au or one of the many digital streaming services (TuneIn, Community Radio +). Or if you’re within cooee of South Gippsland, tune your radio in and enjoy the sound of South Gippsland’s and Bass Coast’s own radio station
SouthCoast FM.
1983:
The idea for a radio station in South Gippsland was by Jack Cummins, a Leongatha boy who was appointed community education officer by the Education Department in 1978.
He was always interested in radio and the current radio links were not relevant to South Gippsland. He visited a few Community radio stations (5GTR in Mt. Gambia and 3CCC Castlemaine) to see what community radio was all about.
An advisory committee was formed which was around 1983 and they gave approval for a station. Jack sent an expression of interest to the Department of Communications on 5th Oct 1983 who were very supportive. The station was based on 3CCC in Castlemaine as the communities were similar and the department gave the ok to set up in the region. This meant the expression of interest was accepted and no one else could apply. If was found out that the West Gippsland Community welfare group was looking at the same idea of setting up a station in Bass valley, so both groups joined forces.
1984:
A steering committee was formed and a public meeting called on 22nd March 1984. Richard Palmer the chief engineer from 3GCR came and outlined how to physically set up a radio station, and things got started. The committee was called ‘The South Gippsland Community Access F.M Radio Committee’ and the station name was 3GGG F.M
Next public meeting was 23rd May 1984 and recruited people as Alan Hyslop (vice president and technical advisor), Trevor Williams (president), David Pearce (Program director). Councillor Ted Fisher came to meeting and gave first financial donation. Trevor Williams (who is a councillor at the time with the shire of Woorayl and Jack Cummins visited all the shires who set aside $16,000 which was used to build the station and infrastructure.
Allan Hyslop & David Pearce headed committee to obtain radio license. The license was granted within 2 years which is a record due to the politics involved. The committee put in a lot of work to ensure all license commitments could be met.
Mt. Misery mast originally came 3rd hand from Eric Buggee in Emerald. He purchased it from Geelong Ambulance Service and apparently was built by Dorman Long from Middlesborough UK (the company who designed and built the Sydney Harbour bridge). Eric purchased it to install in the Dandenong ranges, but
could not due to environmental reasons. The station purchased it from him (asking price was $400) and Trevor Williams (president) picked it up in pieces as it was too heavy to get up the Mt Misery hill.
Original frequencies were 106.3 & 107.9
1985:
On 17th June the owners of the farm at Mt Misery (Mr & Mrs Wylie) agreed on leasing the old house and shed where the studio was created. The agreed rent was $45 a week and the station would sub-let the house. The lease arrangement was till 31Oct 1985, and a long-term lease would be signed for the period after. The Wylie’s must have arranged someone to lease the house as the committee agreed to lease the
old cow shed and convert to a studio for $20 rent a week.
The estimate cost for the cow shed conversion was $1417.20
Deborah Findlay was employed as a paid employee as sponsorship and communications manager.
Annual general meeting held on 15th April. Trevor Williams voted president, Alan Hyslop VP, Jack Cummins Secretary. Other board positions filled.
Councillor Brian Cusack offered an upstairs office for the studio at his work premises 19 Blair St. Leongatha. A studio was created there, but not used on air. Then a studio was setup in Mt Misery yellow house, before converting the cow shed at Mt Misery. This was renovated for two studios and a meeting lounge room (apparently still there) and was used for a year.
In the May 1985 ‘Radio views’ Vol 1 newsletter there is an item saying that the Department of Communications in reference to the proposal for a full-time license, that the proposal is considered favourably and have requested further technical information. The department was estimating that the license could be granted by the end of the year.
Allan Hyslop said that they had a 2-week temp license to start test transmissions, and that it was a long hot summer when they were setting up there. Then the heavens opened on the Easter weekend (March) and it rained solid for 3 days – great timing.
First test transmission in January 1985 had to be cancelled as transmitter being built was not ready due to the public service strike delayed the arrival of some parts. One week before test transmission before going live the transmitter still wasn’t ready, so Jack Cummins contacted the then federal minister of communications Michael Duffy who they had talked to previously in Wonthaggi. Michael told them at the
time that if they needed anything….and they did. Jack phoned him at his Canberra office and explained the situation, Michael Duffy then got his people to try and track a transmitter. N.E.C promised to get them one from South Australia. They heard that the transmitter had arrived in Melbourne on the Saturday afternoon and a N.E.C tech was called in from a BBQ to change the frequency. One of the volunteer members Robert Black picked it up and brought it to site on the Saturday night, the test transmission went ahead.
All of the original transmitters and STL link equipment was designed and built by Alan Hyslop.
‘Off the Dial’ newsletter (edition 3) refers to 4th test transmission planned April 28th 1985. The station callsign is still 3GGG and 2 frequencies 106.3 & 107.9. Original frequencies were 106.3, 104.4 & 104.0 mhz. The technical team of Alan Hyslop, Brian Paragreen & Pete Haylen were working non-stop to prepare the technical side of the station and evaluating the performance of the equipment when we have our license and are on air full time. During the week the station will hold a Radiothon to raise money to buy some cartridge machines for sponsorship and community announcements. The 5th test was scheduled June 9th – 16th.
Programming committee formed and announcer training program commenced.
Final test program commenced 14th July 1985











